The business-to-business (B2B) industry is a massive and growing market – and with the right business mailing lists from 1000Lists your company can grow right along with it. John A. Greco Jr., president and CEO of the Direct Marketing Association (DMA) told BtoB magazine that B2B sales topped $783 billion in 2005, and was expected to increase by 7% in 2006 to $838 billion. B2B advertising was expected to grow as well, from $77.4 billion to $81.9 billion.
That’s a lot of growth in an already huge market. And it’s good news for the companies like yours that want to market to other businesses. But even in a growing market, it is still important to target the right customers with your offer. 1000Lists can help by finding the business mailing lists that will get you connected with your best possibilities.
1000Lists: Business Mailing Lists That Get Results
The principles for B2B marketing are the same as selling to consumers: find your target audience and make it as easy as possible to buy your product or service. That means not only finding the right business mailing lists for your campaign, but narrowing down those lists even further to pinpoint exactly which businesses are most likely to be interested.
1000Lists can help you do that. We can find your best leads by extensively researching your lists to choose your target market by:
- Number of Employees
- Number of Managers
- Yearly Revenues
- Profit or Non-Profit
- Contact Personnel and Titles
and literally thousands of different selects. With 1000Lists, you not only get access to business mailing lists not otherwise available to the public, but you get an experienced team of direct marketers to help you increase your response rate, your ROI, and most importantly your bottom line.
Direct Mail Still Thriving
Many have wondered, and you may be one of them, whether using business mailing lists is still an effective method of marketing to the business community in this Internet age. The fast answer is yes, which is why so many companies out there today continue to use direct marketing. However, some direct marketers are turning to a multiple approach, using a combination of direct mail, e-mail, and telemarketing to reach their customers. All are effective under the right circumstances, and 1000Lists can help you find your contacts using any of these three methods. But dollar for dollar, a carefully crafted direct mail campaign remains your best return on investment for new prospects.
Find out more about how 1000Lists can find your “best bet” business mailing lists by e-mailing us or calling us directly. We’ll help you identify and locate your target market for a more successful marketing campaign.