What are targeted mailing lists? This may seem obvious: they are mailing lists that target your identified customers. But even many of the best business students can’t describe their target market, or assume that it’s “everybody.” That is a crucial mistake, and one that could cost you an expensive marketing campaign.
Targeted mailing lists are only effective if you know whom you are targeting. Think about your own upcoming campaign. Have you thought about your own customers? Are they primarily men or women? Are they of a certain age? What kinds of hobbies do they have, and what is their occupation? Your offer will have a niche, and “everyone” will not buy your product or service. It pays to spend some time early in the process to find out what that niche may be.
For example, if your offer is for a car GPS system that hooks directly into a laptop, then probably both men and women will be interested. But how else can you narrow the range? Well, your targeted mailing lists should contain car owners, probably those comfortable with technology, perhaps white-collar professionals if they own a laptop, and many will travel quite often (which is why they need a GPS).
Targeted Mailing Lists Means Accurate Mailing Lists
The above is just an example, but the point is you have to identify who your target is as closely as possible. Then you have to find them. That’s where the list brokers, list researchers, and direct marketers at 1000Lists can help. We have years of experience searching the over 50,000 targeted mailing lists available in the U.S. today, narrowing down the list of possible consumers by using up to thousands of different selects including:
- Geographic Location
- Household Income
- Age Range
- College Grads
- Presence of Children
- Presence of Pets
- Presence of Pools
- New Homeowners
- Square Footage of Homes
- Recent Mail Order Purchasers
- Recent Donors to Charitable Organizations
…and many more. In fact, the more specific your targeted mailing lists are, the better results you’ll get.
We can also help you find targeted mailing lists for businesses by:
- Company Size
- Number of Employees
- Job Titles
- Annual Sales/Revenue
- SIC Code
- Multi-Branch Businesses
…and other selects. Securing your targeted mailing lists through the list brokers at 1000Lists will give your campaign the boost it needs to go from good to great!
Contact 1000Lists for Your Targeted Mailing Lists
Contact one of our list brokers today to find out more about how 1000Lists can help you improve your next direct mail promotion. We’ll help you identify your market – and then we will help you find them. Call or e-mail us right now for more information on targeted mailing lists.